In 2008, Imperative Reaction released Minus All and embarked on its most ambitious headlining tour to date. Shortly after the completion of the tour the band added guitarist/keyboardist Adam Vex (Seraphim Shock) and the live chemistry was solidified once and for all.

In 2009, the band took time off from writing to hit the road with fellow Metropolis Records artist, Psyclon Nine. The co-headlining tour, named “The Ruina Tour”, saw the bands playing to capacity crowds across the US.

2010 was spent holed up in the studio creating the band’s most ambitious album to date. Imperative Reaction is an electronic rock masterpiece that showcases a band in its prime; ready to blow any preconceived notions out of the water. There is no escape.

The name: The name itself stems from the drug-assisted aversion therapy found in the novel and film “A Clockwork Orange”, in which the patient is forced to view violent imagery while injected with experimental medication in an attempt to condition the subjects behavior.

The sound: It is harsh industrial music highlighting the dark aspects of the human experience as well as the depths to which the human mind can deteriorate.

Founded by Eric Gottesman (See Colin Slash, Psyclon Nine, Deathline Int’l, and occasionally Ayria, Caustic, and practically every other industrial band with the misfortune to pass through the bay area) as a follow-up to See Colin Slash, the cult-classic ’80s culture-inspired band he fronted from 1998 until 2003.

Everything Goes Cold revisits the sounds and ideas of classic ’90s American Coldwave and infuses it with a modern context and sense of humor. And a big, angry refrigerator robot.